Silverado High Country Defines Rugged Luxury
By Tim Charlet, September 23, 2013
DALLAS, Texas – Like a finely crafted saddle or pair of custom-fitted boots, the 2014 Silverado High Country embodies rugged luxury – craftsmanship, authenticity and functionality rolled into a truck that’s stronger, smarter and more capable than ever.
It is Chevrolet’s first premium truck and one of the industry’s most capable, backing up an exclusive package of distinctive design elements, comfort and convenience features with segment-topping capability – including the segment’s most powerful V-8 and a 9,800-pound trailering rating.
It goes on sale this fall, priced at $45,100 (including destination charge) for 2WD models equipped with the standard 5.3L engine. The crew cab body is exclusive to the High Country, and it is available with a 5’8” or 6’6” cargo box.
Unique content includes a chrome grille with horizontal chrome bars, body-color front and rear bumpers – including Chevrolet’s Corner Step rear bumper – and specific 20-inch chrome wheels with P275/55R20 all-season tires. Additional standard equipment includes halogen projector headlamps, along with chrome body side moldings, door handles and mirrors.
Inside, Silverado High Country features an exclusive saddle brown interior. Heated and cooled perforated premium leather front bucket seats with High Country logos on the headrests are standard, along with Chevrolet MyLink connectivity with an 8-inch touch screen, Bose premium audio and front and rear park assist.
“There’s a Western flair to the High Country’s cabin that reflects the truck’s polished yet rugged stature,” said Maria Rohrer, Silverado marketing director. “It’s a passenger environment that’s equally adept when working a ranch during the day and stepping out for the evening.”
Optional features include a sunroof, navigation system and a rear-seat entertainment system with a BluRay/DVD player, as well as a High Country Premium Package that includes heated steering wheel, driver alert package, adjustable pedals and integrated trailer brake controller.
“Silverado High Country adds a higher degree of capability to the premium truck market and broadens the all-new Silverado’s lineup with a unique combination of exclusive features and purposeful technologies,” said Rohrer. “It’s class-leading power is matched with the strong chassis and new suspension and drivetrain elements that make the 2014 Silverado 1500 the strongest, most capable and most refined truck in Chevrolet’s history.”
Launched earlier this year, the 2014 models contributed to a 13.9-percent jump in Silverado sales in August, while sales were up more than 25 percent for the first eight months of 2013.